If you’re like most companies propelled by engineering innovation, you probably haven’t paid much attention to branding or marketing. Creating your product has been your life. Technology has been your…
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An M&A attorney friend of mine once asked me, “Why should I advise my clients to rebrand? What good would it do?” There’s a simple one-word answer: Valuation. Pre-deal, rebranding…
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Your team has been too busy innovating and building the business to think about your corporate website. Now you realize it’s gotten away from you. It’s telling yesterday’s story. It’s…
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