Your team has been too busy innovating and building the business to think about your corporate website. Now you realize it’s gotten away from you. It’s telling yesterday’s story. It’s not supporting sales as well as it could. The time has come for a rebrand, or at least a professional-grade update.
So, where do you go from here? You’re way beyond the DIY stage. Wait, don’t hire anyone yet. As with any business challenge, the first step is to ask the right questions. What do you want your website to do? What should it be about? Who should build your site? What should you pay?
Over the past 30 years we’ve seen companies that have expended time, energy and money without accomplishing what they needed. One problem is that people often put the cart before the horse, thinking about technology tools rather than what the tools need to communicate.
By asking the right questions to frame your website initiative, you can avoid the potholes. We’ve put together a buzzword-free, user-friendly E-book that lays out a few simple questions to ask before moving forward.
Here’s a link to download the free Reality2 E-book. http://pre2022.reality2.com/pre2022/software-companies/wp-content/uploads/Reality2-Innovators_ebook.pdf