Our Reality-Based branding system, which we’ve perfected over 30+ years, is a fast track to big ideas and insights that drive relevance, response and revenue.
Reality2’s process has led to results ranging from 200% sales growth to 4X lead conversion lifts to multi-million-dollar funding rounds to successful market exits, across hard tech, biotech, cleantech and software clients.
Why not DIY? One answer: results
Results will suffer if you try to do it yourself. Sure, with all the tools available now, there’s a strong temptation to use AI to create your own website and marketing materials. Well, don’t.
As the warning goes, do not try this at home! You’ll be swamped by too much information. Reality2 will expertly distill inputs from multiple sources, including AI, to develop strategies and creative executions that work.
The Reality-Based Triangle
We take full advantage of the intelligence AI provides, from market dynamics to industry trends, illuminated by your team’s real-world perspectives and our experience. Our methodology investigates and defines three central realities.
What do customers care about?
What are customer priorities, issues, aspirations and market “pain,” and how do they talk about these things? Language, culture and empathy are a key to engagement. What will motivate them to act, and to make a change?
What do your competitors claim?
Who are your key competitors and what are their strengths/weaknesses? How do they differentiate themselves? What benefits do they claim on their websites? What’s their online brand voice?
What are your compelling strengths?
Who are your key competitors and what are their strengths/weaknesses? How do they differentiate themselves? What benefits do they claim on their websites? What’s their online brand voice?
The deliverable
On a fast track, we’ll present you with a strategic framework document with our findings, including brand positioning and customer-focused messaging strategy. Collaboratively, we fine-tune this doc with your team’s input. It becomes the foundation of all communications. Then we bring the strategy to life in new website and other marketing assets that drive results.
Results aligned with your goals
What do you want to accomplish? Growth? Better conversion? Credibility and trust from investors and partners? An exit at a high multiple? By translating your innovation into customer value, we raise your enterprise value.
We’re here to support your business priorities
We’ll make sure that your message, sales support programs and budget allocations are aligned with your most important business goals. Like more leads. Or better conversion from inquiry to profitable revenue.
If one vertical market delivers better margins than another, we’ll prioritize content and budget accordingly.
If your product is complex and technical, we’ll boost engagement by making its value clear and simple. You’ll gain credibility with investors, partners and C-level influencers.
We’re here to simplify your path to profit.
Here are a few examples of our results, which often exceed client goals
- Hard tech: $4 million in revenue for particle accelerator innovations in food safety, national security
- Software: SaaS for HVAC contractors doubled profitable sales in two years, spectacular exit
- CleanTech: 4X increase in lead conversion rates for wastewater purification system
- Medical: Cancer radiotherapy spinoff closed $8 million Series A, 6 months after launch
- BioTech research: New platform secured $2 million in contracts with big pharma
- Industrial hard tech: Air disinfection system increased lead conversion rate 4X
- Advanced materials: Penetration into verticals from aerospace to semiconductors
- Nonprofits: $13 million raised to build new health center for the underserved