Our Reality-Based branding system, which we’ve perfected over 30+ years, is a fast track to big ideas and insights that drive relevance, response and revenue.
Reality2’s process has led to results ranging 200% sales growth to 4X lead conversion lifts to multi-million-dollar funding rounds to successful market exits, across hard tech, biotech, cleantech and software clients.
Why not DIY? One answer: results
Results will suffer if you try to do it yourself. Sure, with all the tools available now, there’s a strong temptation to use AI to create your own website and marketing materials. Well, don’t.
As the warning goes, do not try this at home! Bring in a professional firm like ours that does this for a living. We know how to integrate AI with what we’ve learned over the years to develop strategies and creative executions that really work!
The Reality-Based Triangle: Three essential elements
Our Reality-Based process is anchored in an understanding of three key realities that underpin an effective branding and messaging strategy. We’ll address these with you, collaboratively.
Customer/target audience
What are customer priorities, issues, aspirations and market “pain,” and how do they talk about these things? Language, culture and empathy are a key to engagement. What will motivate them to act, and to make a change?
Competition
Who are your key competitors and what are their strengths/weaknesses? How do they differentiate themselves? What benefits do they claim on their websites? What’s their online brand voice?
Your strengths
Who are your key competitors and what are their strengths/weaknesses? How do they differentiate themselves? What benefits do they claim on their websites? What’s their online brand voice?
The deliverable
On a fast track, we’ll present you with a strategic framework document with our findings, including brand positioning and customer-focused messaging strategy. Collaboratively, we fine-tune this doc with your team’s input. It becomes the foundation of all communications. Then we bring the strategy to life in new website and other marketing assets that drive results.
The role of AI
Yes, we integrate AI, using it for what it does best: research and analysis of data that’s out there. That’s not all. We gather the personal perspectives of your people, from sales team to founders. Then we do what AI can’t: distill the inputs into original insights based on our decades of experience, and transform it into an approach that is uniquely yours.
Results aligned with your goals
Reality2’s Reality-Based process has driven results including 200% sales growth, multi-million-dollar funding rounds, 4X lead-conversion lifts, a $13M fundraise for a nonprofit, and successful market exits across hard tech, biotech, cleantech and software clients.
We’re here to support your business priorities
We’ll make sure that your message, sales support programs and budget allocations are aligned with your most important business goals. Like more leads. Or better conversion from inquiry to profitable revenue.
If one vertical market delivers better margins than another, we’ll prioritize content and budget accordingly.
If your product is complex and technical, we’ll boost engagement by making its value clear and simple. You’ll gain credibility with investors, partners and C-level influencers.
We’re here to simplify your path to profit.
Here are a few examples of our results, which often exceed client goals
- Hard tech: $4 million in revenue for particle accelerator innovations in food safety, national security
- Software: SaaS for HVAC contractors doubled profitable sales in two years, spectacular exit
- CleanTech: 4X increase in lead conversion rates for wastewater purification system
- Medical: Cancer radiotherapy spinoff closed $8 million Series A, 6 months after launch
- BioTech research: New platform secured $2 million in contracts with big pharma
- Industrial hard tech: Air disinfection system increased lead conversion rate 4X
- Advanced materials: Penetration into verticals from aerospace to semiconductors
- Nonprofits: $13 million raised to build new health center for the underserved