The Reality-Based triangle: a framework for getting there quickly.Our collaborative process rapidly zeroes in on three key realities that drive what you should say, to whom and how: (1) Your company’s strengths (2) What your customers care about, and (3) The competitive landscape. This isn’t as easy as it seems. It takes new thinking. We’ll uncover a window of opportunity where you can slip in to take the path of least resistance and greatest gain.
It may be time for reality-based repositioning. This is our process of reframing your brand to be relevant now, while paving the way to the future. Update your message to address the new realities of your business, and revenue will follow. This is true whether you’re a business-to-business or consumer marketer.
As they say, the best solutions are the simplest ones.
We make sure that your message, sales channel support programs and budget allocations are aligned with your most important business goals.
If your product is complex and technical, we’ll boost sales with messaging that makes its value clear and simple.
If one vertical market or channel delivers better margins than another, we’ll prioritize budget accordingly.
We're here to simplify your path to profit.
Which is why marketing drives some reasonable business people crazy.Business purchasing decisions are not as left-brain (logic) driven as many of us think. Neuroscientists say that the emotional right brain makes the final choice once the rational side assembles the facts. So we stir up the emotions while we feed the logic. With creativity and empathy, we engage people by speaking to their hearts and minds. We set you apart from your competition in ways that provoke, motivate and open up new conversations.