Farida Fotouhi
Partner/President
Farida Fotouhi is President of Reality2, a marketing, branding and creative services company she founded to help clients address new realities in the business environment. Prior to Reality2, she was co-founder and CEO of Fotouhi Alonso Inc., which was one of LA’s top mid-sized advertising agencies for over 20 years. Farida has spent 30+ years working with clients ranging from major national brands to entrepreneurial start-ups. Her experience spans virtually every category in both BtoB and consumer marketing.
Jorge Alonso
Partner/Creative Director
After graduating from the Art Center College of Design, Jorge held various positions at some of the top graphic design studios in Los Angeles, working on such accounts as Nestle, Twentieth Century Fox, ABC and Glendale Federal Savings. He co-founded Fotouhi Alonso over thirty years ago, and now at Reality2, his focus continues to be producing creative work that’s firmly anchored in reality. Jorge has served on the boards of directors of the Los Angeles Creative Club and the Art Directors Club of Los Angeles, and has received every major design and advertising award in LA.
Cesar Martin
Director of Digital and Print Production
Cesar Martin is the rare production and project management executive with an in-depth knowledge of both digital/web technology and the art of print production. He supervises our web programming team as well as outside vendors such as printers, making sure that every project gets done on time, on budget and on spec.