Steril-Aire: Supporting a “complex sale” with sales tools that educate at multiple levels
Steril-Aire’s UVC for HVAC technology is a classic “complex sale.” Our program supports the sales team before and during the educational, collaborative, inter-departmental, multi-step sales process. Our targeted sales tools make the problem and solution relevant to each audience: vertical (i.e. Healthcare) and horizontal (i.e. Facilities Management). Elements include microsites, brochures and local trade show banners. Result: Sales teams are generating more business in every U.S. region.