SNL Metals and Mining: Rebranding a strategic acquisition to embody the master brand.
The acquisition of a leading information provider for the Metals and Mining industry took SNL into an entirely new business sector. To quickly align the new company with the SNL brand, we gave it the SNL brand “voice” and went after new subscribers right away. Marketing campaigns brought prospects to this interactive microsite. Results (YoY): 80% increase in demo requests, 74% gain in qualified leads.