SNL Kagan (Media & Entertainment): integrating new acquisitions into the master brand
SNL Kagan is the leading source for data and analytics on the volatile entertainment, media & communications sector. This SaaS solution keeps B2B subscribers on top of the latest disruptions and developments. Our sales support programs show why SNL Kagan is a must-have in the brave new multi-screen world, and integrate SNL’s latest acquisitions into the master brand. Result: Prospect leads in Salesforce up 400%.