SNL Investor Relations: Using low-tech to sell high tech. Remember the View Master?
The View Master is one of those old technologies everybody still loves. We used it to market our client’s advanced online IR management solution. The campaign clicked with a tough crowd and translated into sales. Our colorful direct mail package included a View Master, two cardboard reels and a brochure showcasing a better way to comply with requirements for shareholder communications and corporate governance. Result: New doors opened for high-dollar sales. AMA Excellence Award.