Rejuvenating the Martha Weinstein brand: The Non-Invasive Face Lift system
Martha Weinstein, the anti-aging pioneer from Argentina, rejuvenated her brand with us. Keeping the perfect balance between glamour and science, we developed the branding and marketing support program for her “Non-Invasive Face Lift” (it uses a bio-identical nanocurrent to recharge the cells); and a companion treatment line. Our elegantly simple website for the launch explains the breakthrough both to consumers and beauty professionals. Result: Distribution and training program expanded into 180 more salons.