Downtown L.A. Automotive: Why would an entertainment executive come here to buy a high-end car?
Attracting entertainment industry honchos to Downtown L.A. Automotive to buy high-end cars would take more than the typical dealer ad. Our aspirational campaign (for placement in The Hollywood Reporter) uses car words like “performance” linked with the “cool” aspects of downtown like Disney Hall, displacing downscale perceptions. A perceptual shift puts the brand in the right context and fuels sales.