Daylight Transport: a focus on added value to beat the price cutters and copycats.
Daylight Transport, a $150 million Less-Than-Truckload (LTL) carrier, was being commoditized by copycats and price-cutting competition. We built the new branding strategy around a big idea: the Strategic Saver program. The premise: Daylight speed and value-added services deliver strategic savings (beyond price). Our new website set the stage. Result: Year-over-Year sales growth of 25%, improved margins.