Our reality-based approach will simplify your trade show marketing. We'll analyze your overall business strategy and help you develop a powerful message based on it. Then we'll produce all the materials you'll need to make the trade show a success.
Our strategic approach will ensure that whatever pieces you produce for the show will be useful for other, ongoing marketing efforts.
Here are some of the areas in which we can help:
Before the trade show
Simple ad snipes inviting people to your booth, and/or specific ads with a pre-show marketing message (such as announcing a product introduction), plus postcards or other direct mail to generate excitement and trade show booth traffic. Some trade shows also let you advertise on their website.
During the trade show
We'll make sure your trade show booth communicates your message in a clear, uncluttered way that differentiates you from the competition (this is key, since many of your competitors will be within walking distance). We'll also explore opportunities in the trade show dailies, at the exhibit hall, on buses etc. We'll help you decide if there are any relevant items that can be used as giveaways (we don't want you to waste money on things that will, most likely, be thrown away)
After the trade show
A simple direct mail program aimed at people you collected information from (but don't yet have appointments with) is an effective way to keep your company top-of-mind. This is also the time to make sure your brochures and website are consistent with the message presented at the show.