You’re bigger, more diversified, smarter, and/or more focused than you were. Your technology and products are better. Your service has improved. You’ve made a strategic acquisition to increase your reach.
We see it all the time: a company spends gobs of money developing new products or updating others, making them more competitive and appealing, and then totally forget the easiest (and cheapest) part: updating their marketing message and materials to reflect what’s new.
Many websites look like a graveyard of old ideas. Their company’s products couldn’t be as bad as they look and sound or they wouldn’t be in business. Why not look as good as you are?
Perhaps you’ve made an acquisition but have put off developing an integrated message that highlights the benefits of the new entity. If this is the case, it’s definitely time to reposition. You’re not the same company anymore.
Your company is always evolving (we hope). Make sure you message is too.
Case study: SNL IR
SNL IR, an advanced online IR management solution, had a cluttered, confusing website that was hard to navigate and didn’t do justice to the company’s state of the art offering. Our redesign and company repositioning brought to life the many advantages they had over larger, more established competitors.
See the redesigned website
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