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| Sample programs. |
| From our reality-based perspective, everything you do should be approached as part of a program. Even if you can only start with one or two tools from the arsenal. We've done major national programs that include multiple targets (trade and consumer) and multi-media (Print advertising, TV, radio, outdoor, direct marketing, online, brochures, trade shows). Other programs have consisted of two items. Here are examples that include all types and budget ranges. |
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