engages both parts of the brain equally.
Which is why marketing drives some reasonable business people crazy.Business purchasing decisions are not as left-brain (logic) driven as many of us think. Neuroscientists say that the emotional right brain makes the final choice once the rational side assembles the facts. So we stir up the emotions while we feed the logic. With creativity and empathy, we engage people by speaking to their hearts and minds. We set you apart from your competition in ways that provoke, motivate and open up new conversations.