E-book: Get people as excited about your technology as you are.

Tuesday, October 11, 2016

If you’re like most companies propelled by engineering innovation, you probably haven’t paid much attention to branding or marketing. Creating your product has been your life. Technology has been your focus.

When the time comes to take your company to the next level, you need a story that’s as compelling as the technology itself. A story that’s simple and clear and solution-focused. Otherwise, people will miss it. Or ignore it. Or just not get it.

Over the decades that Reality2 has worked with tech companies at various stages of growth, we’ve learned a lot about how to make this shift to the branding, marketing and sales support mode. So we put together a free e-book with tips for getting prospective customers and investors as excited about your technology as you are.

Download ebook


How to wear a strange new hat
Yeah, we know, putting on that strange new marketing hat can sometimes feel so wrong. What, reduce everything to a two-sentence sound bite?

Don’t worry, it’s OK. You’re not violating your integrity. Good branding and marketing is based on the truth, not B.S. And it will help you commercialize your technology, get to the next level, deal with new competitive and economic forces, and/or raise the next round of capital.

Here are a few tips to making this tough transition, which we explain in our short e-book:

  1. Reboot your brand
  2. Address both sides of the brain
  3. Simplify
  4. Don’t talk to yourself
  5. Aim before you shoot
  6. Arm your sales force
  7. Leverage the web
  8. Speak with one voice

Download the free Reality2 e-book: “A few tips about getting people as excited about your technology as you are.”


By Reality2