While the number and variety of advertising possibilities has exploded, our job remains the same: create something that will engage the reader (or web user) by providing relevant information in a clear, interesting and exciting way.
Yes, we’re in an era of skepticism and media overload. Despite this, business people and
consumers fundamentally want to buy. The marketer’s job is to help them. At the risk of sounding too self-righteous, we believe that advertising can and should be a service to the reader.
Our reality-based approach provides a natural bridge between an ad’s attention-getting device and the business proposition. “Advertising is not creative unless it sells” someone once
wisely put it. We agree.